To trust you and, ultimately

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Information and make sense of the world around us. Stories provide a framework, with logical steps from beginning to end. What is it we love about great stories? Is it the exciting plots, the fast-paced action sequences? Or is it something more visceral? While it’s thrilling to watch a well-choreographed fight scene or high-speed chase, it means more when we’re emotionally invested in the characters doing cool things. We care when we can relate to them. Stories resonate when we are able to see ourselves in them.

Framing Your Story In stories, the focus should be on the hero. Ah, the hero, you may be thinking. Is the hero my product or service, coming to save the day? Nope! A bit cavalier of you, but nice try. In marketing, the hero is your customer. And just like in stories, your hero philippines photo editor will have a goal and a problem they’re trying to solve. Heroes are relatable and share your audience’s struggles while providing someone to root for. In the end, the hero’s goal is to find a solution and be transformed. To create a great hero and tell a story that will be worth something.



You need to know your audience. You accomplish this through research and creating buyer personas. New Call-to-action Fact: if you don’t understand your audience’s pain points and the problems they’re trying to solve, they have no reason , choose you. Developing the Logline When crafting stories, writers utilize a formula known as the hero’s journey, which provides the framework for any story we watch or read. In marketing, we tell stories based on an abbreviated version of this, and you can easily develop your own.