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Customer retention challenges, Yopto’s dark blue infographic reads: “Over % of global respondents said belonging to a loyalty program influences their decision to buy again from a brand.” Image Source Pro tip: Remind users of their loyalty benefits. Booking.com regularly includes its genius loyalty program in emails to existing customers. Booking.com “Get rewarded for your travels” email. Challenge : You’re not training your users To retain your customers, you must consider their education and training needs. Gordana Sretenovic, Co-Founder of Workello, expresses the importance of helping users get the most out of your product or service. “A good customer success manager educates the customer on the value of the product, helps them incorporate it in their daily processes, teaches their team how to use the product, and offers bespoke guidance,” she says. “That significantly increases the customer’s success rates.” The solution: “The first order of business should be to find out exactly where your product is lacking and why the customer isn’t seeing the value in it,” Sretenovic recommends.

“Perhaps they are missing a feature or they can’t find a way to incorporate your Phone Number List product into their daily processes.” Speak to your users and find out how they want to be supported. Pro tip: Integrate the solutions to common problems into marketing automation, or create video guides and training. For example, allow users to demo the product via email or share training webinars and guides where suitable. Customer retention challenges, Screenshot of Workello shows their “Start Free Trial” and “See Demo” pages. Image Source Challenge : Customers might not see the product’s value. Sharing product value with your consumers could directly increase retention and revenue. You need to share value and brand-unique selling points   USPs   at every touchpoint with your customers.luxury items, according to ti PWC research. This means value-based marketing is worth the investment. However, you need to make sure this messaging is reaching customers effectively, so they can get a true appreciation for the added value. “It’s about explaining your USPs to customers, reiterating them as often as possible, but in a way that customers will keep listening to them,” says Alex Higham, CEO at Exhale Coffee. “Brands can fall into a trap of talking about USPs and why their product is great, but most people will switch off and won’t listen. They’d get bored of that after a while.” The solution: Engage customers in topics aligned with the brand through newsletters. “



We share about health and wellness and movement to keep people reading,” Higham says. “Subscribers will come back and read the newsletter and within that content we can reinforce why our product is different.” Pro tip: Build loyal brand advocates through other benefits. “Adding other valuable services and elements to your subscription, so you’re convincing people about the value of not just the product but also subscribing,” Higham recommends. “This goes beyond free shipping. We add a monthly club for subscribers only.” Challenge : You don’t have internal processes to implement customer feedback. From , the number of companies that report tracking customer satisfaction, online reviews, and Net Promoter Score   NPS   increased. More companies are making a conscious effort to listen to their customers — and for good reason. Higher growth companies with better customer retention are often more inclined to actively listen to their customers.