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For example, a bounce rate of 40% means that, of every 100 visits received, 40 quickly leave the website having consulted only one URL. Conversion : occurs when the user performs the specific action that we have defined as the objective for our online marketing campaign. It can range from providing your data, to closing a sale, to subscribing to our newsletter. Conversion ratio or percentage : relationship between the number of total visits that a website receives and the number of leads or commercial transactions.
That are registered (number of leads / number of total visits). CPC or PPC (Cost or Price Per Click = Cost / Number of clicks): in online marketing it determines the amount paid for each click that a user makes on the link of an advertisement that takes them to a specific Digital Marketing Service page on our website. Unless you invest in a deep SEO campaign, your page will not appear positioned among the top 20 results of a search engine. So it will not be easy for them to find your product. However, many search engines offer us.

To buy a “sponsored link”, that is, including our ad at the top or in the right column of the results. These types of SEM campaigns work at a cost per click, and for our ad to achieve greater visibility they follow a bidding system that requires increasing the initial CPC. A good indicator of the estimated bid for the keyword we are interested in advertising can be found in the Google AdWords keyword planner, or in applications such as SEMrush.com . Other advertising services, such as price comparison portals.
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