Digital marketing isn't just about

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Building a website and just leaving it there, hoping that it will magically attract new customers, is like buying a new car and only filling it up the first time; The car will run great until the fuel runs out. A global online presence is key to marketing your company The concept of a global online presence often generates confusion and frustration. Online marketing success is determined by a variety of factors, but it all starts with content.
  
By content I mean everything that your company publishes (blogs, web pages, videos, infographics, audio, images, emails, social posts...) to inform customers about who you are, what you do, why you do it, why they should buy from you . What Job Function Email List do I mean by digital marketing?  generating leads, although that is one of the most important aspects of a marketing program for almost any small business.



In most situations, gaining a direct benefit is not the typical outcome of successful digital marketing. The desired outcome should be focused on creating (or increasing) awareness of the company and building pre-sales engagement (enabling the potential buyer to opt in for more information, attend a webinar, view a video, etc. .). Your customers are looking for you Today the consumer is in control of the information they want to see.