Marketplace or online store

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Olga Bogdanova The content of the article Marketplaces: features of entering the site, main nuances, pros and cons Features of entering the marketplace Price Time costs Employees Functional Promotion Restrictions The main advantages of the marketplace: audience, geography, logistics Access to a large audience Wide geography and logistics Disadvantages of marketplaces High competition Buyer terrorism and dishonest work of warehouse employees No direct communication with the buyer Technical problems Who is suitable for placement on the marketplace? Online store: main nuances, pros and cons What you need to consider when launching an online store.

Time until project launch Employees Email List Functional Main advantages of an online store Brand recognition No competition within the site Customer support Analytics The main disadvantages of an online store High price Logistics Attracting paid traffic Technical problems What products are best to sell through an online store? What to choose: online store or marketplace The Russian online trading market is the fastest growing. Obviously, if you are not online, then you are basically not in the client’s field of view. Hence, the business faces the question of where to start and develop: develop its own online store or not bother and go to ready-made sites. Your own online store is an obvious and understandable option. The Marketplace is a ready-made platform with an active audience that is constantly growing and offers ready-made solutions for business development. But is it really that simple?

   


Let's understand the features of these solutions: their pros, cons and nuances that may arise during the sales launch process. Marketplaces: features of entering the site, main nuances, pros and cons Marketplace is an online platform on which many sellers and products from different categories or one are presented. Most people associate marketplaces with Ozon, Wildberries and Aliexpress. But the e-commerce market has many platforms with different products and audiences. We talked more about what types of marketplaces there are in this article.