Google Analytics and Search Console

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There are many SEOs who believe that having both tools installed influences rankings for the better, the truth is that Google has denied this by saying no. The truth is that you should use them anyway because they are incredibly useful and provide very precise reports and data on the performance of your site. User Reviews and Reputation: A site's reputation on platforms like Yelp.com appears to play an important role in Google's algorithm. The internet giant even published a document explaining how they use internet reviews and reviews to determine this. Page Factors Keyword in the Title Tag: Although it is not as important as it used to be to use your keyword in the title tag, it is still a positioning factor that you cannot neglect. Title Tag Start with your keyword: According to what the Moz company has discovered, starting with your keyword when you write your title tag may help you rank better than the competition.

Keyword in the Description: Google has specifically said that they DO NOT use the meta description to rank content, however, optimizing your meta description to improve CTR is a good way to do (good) SEO. Keyword in the H: It is % certain that your H is key Canada Mobile Database to determining the relevance of your content for a given keyword, therefore you must optimize it as much as possible if you want to position yourself. TF-IDF : Don't pay attention to the terminology, the only thing this means is how often a word or phrase appears in a document, the more times it appears, the more likely it is that that document is about that word or phrase, acquiring greater relevance. Quantity of Content: According to certain studies, a clear correlation has been shown between the number of words (and therefore, "depth" of the content) and the rankings.



In short: the more words you use and the longer you make your content, the better. Table of Contents: It does have a certain effect in helping Google better understand the structure of your page and its content, as well as helping you obtain links in the SERPs. As you see here: IMAGE Keyword density : Although it is no longer as important as it used to be, determining the density of your keyword can be a factor of relevance for Google. But abusing this can, without a doubt, harm you. LSI Keywords: LSI ( Latent Semantic Indexing ) keywords are alternative terms or phrases to your main keyword that Google also takes into account to position you in a variety of searches. Without a doubt, incorporating LSI keywords will help you improve your rankings and has the ability to increase organic traffic to your website. LSI keywords in the Meta Title and Meta Description: It can help Google better discern your content and determine relevance, not necessarily act as a positioning factor.