What are Accelerated Mobile Pages and why are they important?

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Do you know how many sales are lost when a website doesn't load fast enough? We can tell you that there are many more than you think and, of course, more than what is recommended for your business. A relevant fact in this regard is that Google estimates that 53% of a website's users abandon the page if it does not load in less than 3 seconds. Hence the success of Accelerated Mobile Pages , the solution to accelerate loading speed on mobile devices.

What are Accelerated Mobile Pages (AMP)?
AMPs are Google's response to the loading speed problems that many web pages present when the user tries to access them from mobile devices.

Accelerated mobile pages are those to which Google has added extra code to make them lighter . What is done is to eliminate the heaviest elements that are not considered necessary. Essential and text elements are loaded. Because of this, some web pages look slightly different on mobile.

Identifying this type of page is very simple, since Mexico Mobile Number List in the search results they appear with an icon that differentiates them from the rest : a blue circle with a white lightning bolt in the center accompanied by the acronym AMP.

AMP design or responsive design?
AMP layout is a loading speed optimization technique . This technique focuses on the content of the website and puts its design in the background. Your website users benefit from AMP design because accessing information is much easier. On the other hand, you give up certain elements that reinforce branding and brand perception on mobile devices.



AMP design focuses on the content of the website and puts its design in the background

For its part, responsive design seeks to adapt a web page to any mobile device without resizing any of its elements. This design technique is not only designed for mobile phones, but it ensures that the appearance and usability of the page are the best on all types of devices: desktop computers, laptops, tablets and smartphones.

Amp accelerated mobile
Why is AMP design important?
If Google has been in charge of developing this technique, we have no choice but to assume that there are good reasons for it. Of course, the search engine pursues the full satisfaction of its users , but that does not mean that AMPs do not also benefit the owners of online businesses and websites.

Faster page loading
First of all, web pages that allow conversion to AMP speed up their loading speed. Hence they are called accelerated mobile pages. This means that fewer users will leave the website before it loads and, presumably, improves the chances of making sales.