Should my titles contain my brand name?

bistsarker

Adding the brand name in the meta title is one of the most popular practices when optimizing them. The advantage of this practice is that in this way we work on the branding of this brand, which helps us not only to make our brand known but also, in some cases, to increase the CTR. What do I mean by this? Many times, if the user sees a page from a brand that he knows and likes among the search results, he is more likely to click on your post first, even if it does not appear exactly in the first or second position. The disadvantage of using the brand name in the meta title is that, especially if the name is long, it takes away characters that we could use for keywords. The solution to this problem would be to use acronyms instead of the full name if possible.

If a WordPress post takes up X space, don't post a photo Binance App Users Data twice as big. Why waste resources unnecessarily? On the other hand though, make sure the photos look good on mobile devices. Remember that many people search for restaurants and bars from their mobile phones. Do you need a lot of photos on a restaurant's website? In my opinion no, since for this you have your GoogleMyBusiness profile or social networks. So you understand my point of view: although photos of dishes can be very pretty, they take up space, slow down loading time and give less information than text. Therefore, from an SEO point of view, text will always be more preferable.



In fact, the further they move away from the home page (also called Home), the more weight they lose. Therefore, it is essential that you choose the most important and least important pages for your business and that you create categories that are logical both for the client who is going to visit your website and for Google. Here again you are going to base yourself on keyword research and your priorities. If, for example, your restaurant offers vegan burgers and you want this to be your star product, the ideal would be to create a destination page (or landing page) focused on this keyword.