Since the implementation of Artificial

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Source: Research and Marketsprogrammatic advertising marketWhat is programmatic?Programmatic advertising has existed for years, however, the advancement of technology and the volume of user growth on the Internet is now positioning it as one of the most efficient ways to manage digital advertising. But then, what does programmatic mean? Simply put, it is about buying and selling advertising space using technology.

How is this? Let's explain it simply: when a company wants to sell or buy Bolivia WhatsApp Number  advertising spaces, negotiations are not made between people searching for those spaces on each platform, but rather the services of a provider or programmatic advertising network that connects directly with many spaces are used, automatically, to place advertising.These networks have an automated ad management system , called Ad Management Platforms , which allows you to intervene in impression bids to publish on several platforms at the same time.

This process is done in milliseconds and is automatically segmented based on demographics, browsing behaviors, and other predefined criteria.One of the keys to the rise of programmatic is technological advancement  Intelligence, Big Data, machine learning, APIs and CRM, just to name a few, provide programmatic advertising with a large amount of data. which are used to design more efficient ads and campaigns .