Keywords to advertise housing projects

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Remarketing campaigns. If you have enough traffic, create lists of users who have recently visited the website. The length of the list depends on how long it takes the interested person to make the decision. Because it is a product that has such an impact on people's lives, it is also a product that has a high acquisition cost, which is why it is possible that it may take weeks, even months, to decide whether or not to buy the property. Therefore, I suggest you configure lists of 30, 60 and 180 days so that you can later use them in campaigns to exclusively impact these users who already know about the project. Campaigns on the display network.


If you have a good budget, you can activate Korea Phone Number Data display and video campaigns, using audiences interested in this type of product. Later on, I will give you some audience recommendations that you can create.  As for the keywords to use to carry out real estate marketing with Google Ads, you must make sure that they are relevant to the sale of the apartments and related to your target audience. In addition to using words like: new house for sale, housing projects, another type of keywords that I recommend you can use are those related to geo-located searches, for example: New houses in Buenos Aires Housing projects in the north.



You can be even more specific and include words where people inquire about real estate projects in neighborhoods, areas and important areas of a city, for example: Houses in chapinero Apartment project in La Molina A viable option is to use brand campaigns, that is, using the name of the project or real estate agency as a keyword, especially if competitors are using your brand to advertise on Google. In my experience, brand words generally have low costs in terms of CPC, a good CTR percentage and high conversion levels, which provides data to the campaigns. Audiences that cannot be missing from your campaigns To sell houses and apartments with Google Ads you can create custom audiences with the search term that people use when searching for this type of product.