The process if you know where to look

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There’s also an odd, borderline incestuous history within the group of largest competitors vying for profitable enterprise clients at the top of the heap.Bazaarvoice, the big industry stalwart, actually acquired PowerReviews (the next in line) at one point in time…… only for the Department of Justice to claim antitrust and force them to turn around and sell to another competitor afterwards.It’s fair to say that the competition is stiff.So… how do people and consumers choose? They might start with generic searches to get a lay of the land. But when they’re using branded ones, they’re beginning to seriously evaluate their options to purchase.Google’s Customer Journey to Online Purchase tool can help you see how this behavior plays out.[size=13.3333px]

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plore Marketing ChannelsWhat better place to hijack a soon-to-be-customer Benin WhatsApp Number then on your competitor’s branded search then?BazaarVoiceWhile Bazaarvoice valiantly tries to make their case, they’re being sandwiched and outfoxed by PowerReviews and TurnTo Networks who kick off their headlines with the same “Why Choose [Our Brand]” formula.However my money here is on PowerReviews, who follows this up with a stronger value prop in the extended headline.Another example beyond, “Why Choose ____?”, includes, “Alternative to ____”.Ways to improve or test in the original ad?Try highlighting the cost discrepancy, the specific and odd “$99/mo starting price” (based on the numbers bit in formula And4 above).Try carrying in the “No Startup Fees” or “$0 Startup Fees” or similar (based on overcoming objections in formula And5 above).





Try including a special discount or incentive (that expires soon) for those considering HubSpot only (based on incentives in formula And6 above).In ConclusionYou’d think it’d be easy. Just a few words, a couple dozen characters or so. And yet it takes all afternoon.Crafting the perfect Google Ads headline is tough cause you gotta take so many things into account. Like what they were searching for and if they have purchasing motivation or not and how do you get this stuff to link with what’s on your landing pages.