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Entertainment Is Not for Everyone The data shared by Coffee shows the value users perceive in generating brand experiences related to entertainment or activities and interests in users’ free time. In addition, some can be enhanced through activation and more traditional commercial communication practices such as advertising or sponsorship. This was one of the ideas that emerged from discussions following the publication of the Entertainment Times report. doubt that entertainment and content generation are attracting audiences, but that does not mean it should be a priority for all brands. Some brands think what they have to do is useful, and they may.

Have to work on developing utility to gain relevance rather than taking up space in their free time. The roundtable noted that entertainment marketing is a matter of legitimacy, i.e. it must be consistent with the brand personality. Guillermo Iran Telegram Number Data Alonso Álvarez, Partner Impact and PR Manager commented: It would be a mistake to think that entertainment is the coffee that everyone drinks. Content marketing is a great platform that allows brands to communicate more than other forms of communication, but that doesn’t mean it works for everyone. Tags from Entertainment Marketing and Branding, or How to Explore Responsiveness in Your Free Time.

                                                        

The tyranny of entertainment looms over entertainment brand integration and value generation Users are said to be asking brands to play the role of discoverers in entertainment Content as a long-term strategy forces us to rethink how we measure action The boom in the consumption of series, movies, video games, podcasts or music has made entertainment the center of people's leisure time and therefore the center of many brand marketing and communication activities. However, in order to truly effectively connect with your target audience, entering this space must follow a coherent strategy and proceed with an understanding of your audience.