Using this strategy has both advantages

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To connect those emotions with the brand and stimulate action as the brand desires There are many techniques. Including the principles of reducing or increasing prices. That can help in persuading consumers to buy a product or service. However, it's a strategy that only works if you understand your buyer personas and know what will truly resonate with your target audience. Cause Marketing or marketing “Reach out your hand to help” when certain events occur. These are so-called “hot emergency issues.” Brands work to tie themselves to social issues while promoting their products.


For example, your favorite brand might advertise that buying from Their brand will result in donations being made to a certain charity, for example, whether it's temporary or long-term. Brands need to answer three ques BSB Directory tions before starting with this type of marketing: What causes does my brand care about most? How can we leverage our position to support those causes? How to tell potential customers about your brand's efforts and encourage them to participate? Controversial Marketing or marketing in the form of a child and a flower It is a risky marketing strategy. that can be called “If it's not great, it's ruined.” This type of strategy starts with picking up issues.





Controversial or Sensitive Issues that spark debate by using conflicting topics to drive attention to marketing campaigns. But it is not aimed at polarizing the audience. Rather, it grabs the attention of the target audience and sparks a discussion or debate.  and disadvantages. On the one hand, it may have the potential to be great for brand exposure and buzz. However, there is also a high risk that brands will close off connections with potential customers by default. and can have a negative effect on the brand image as well. Field Marketing Field Marketing It is a traditional form of marketing that involves going out and promoting your product or service directly to your target audience. You can do this by distributing product samples.