What is Informational Marketing?

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Informational Marketing, which is called Informational Marketing in English, is a term in the field of marketing that in the past few years, especially after the growth of the use of the Internet and other tools such as social networks, has attracted the attention of marketers. has attracted The question is, what is information marketing and why is there so much emphasis on it? What is the best tool to use this method? In the continuation of this Madiana article, we intend to introduce you to information marketing and the best way to do it.

What you read in this article:
What is information-based marketing?
What are the benefits of information-based marketing?
Being low cost
Brand differentiation
Differentiate products and services
Information marketing tools
Website (supporting all types of content)
send SMS
e-mail marketing
Conclusion
What is information-based marketing?
Information marketing is based on education; That is, you try to meet the needs of your audience by using education about services or products and how to use them. The ultimate goal of this type of marketing is that users don't need other sites to find answers to their questions.

In information-based marketing, the collection manager tries to produce educational content using various types of content, including e-books, educational videos, website articles, interviews, etc. Now this content can be available to users for free or by Australia Phone Number List charging a subscription fee. Of course, the content should not be educational; It can also include product or service details.

Many websites can be introduced that use information-based marketing; such as after school or school. Also, websites like DigiKala, which write complete information about products along with reviews. All these contents will eventually add value to the website.

What are the benefits of information-based marketing?
The first advantage of information-based marketing is to attract target users. Since the basis of this type of marketing is content production, it is possible to attract more customers by producing and publishing content that meets the needs of target users.

Benefits of information-based marketing
The benefits of information marketing include the following:

Being low cost
Information marketing is very inexpensive compared to other marketing methods. Of course, maybe producing video or graphic content is expensive; But if we look realistically, compared to other marketing methods such as online advertising in news agencies or offline billboard advertising, it costs much less to implement.