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PrisilaSH

User research is therefore the pillar on which good UX is built, but it does not always receive the attention and resources it deserves. One of the recurring reasons why companies and managers think of putting it aside is that they believe it costs too much . The items that have the greatest impact on spending on user research are Recruitment of participants this involves identifying a sample of users that is statistically representative of the audience we are addressing. This aspect includes both the actual sampling, with activities such as screening through specific questionnaires, and logistics maintaining lists, managing appointments... . These tasks are often entrusted to specialized agencies. Incentives participants are usually offered compensation commensurate with the effort required for example an online shopping voucher. The number of man-days typical qualitative research requires – participants; in the case of interviews and usability tests.

A maximum of – participants per researcher can be met per day, while in field photo editing servies research a researcher could spend several days with the same user. Premises and equipment it may be necessary to use dedicated laboratories with equipment to film and record user interactions, for example in the case of usability tests with mobile devices. As UX consultants we know that this is money well spent let's think about how much it will end up costing to launch a product without first verifying that customers actually want to use it. However, we know that several interlocutors are reluctant to approve research activities, not seeing the immediate benefits. However, there is an area in which the cost "excuse" does not hold up.



In which research should be undertaken without doubt, precisely by virtue of its convenience these are applications designed for internal users and company partners. Corporate user research pays off research-on-corporate-users-pays We are referring to apps and sites designed for employees, affiliates, commercial and technical networks, agents and dealers. In these areas, research activities can be carried out at a fraction of the costs we sustain on average for B C research. Here too, however, the client company can raise an objection "we already know everything about these users.